Audi Avant 2015: New Car Design Concepts for Audi Avant
filed in concept car, new models
Audi Avant 2015
The new concepts for Audi Avant developed by students of SPD Master’s in Car Design in collaboration with Audi made their debut on Tuesday 27th June at Scuola Politecnica di Design. The presentation was to Walter de’ Silva, Design Director Audi Brand Group, actively involved in the project along with his staff: Gary Telaak for the externals and Ingo Von Bargen for the interior.
“Giving shape to the evolution of the world famous Audi concept, Avant” this was the task that Walter De’ Silva assigned last October to SPD Master’s students. The challenge was launched and twenty young designers from all over the world stepped up to take part: from the Netherlands to Israel, from Belarus to France and all emerging talents from Italy. Eleven different proposals were developed under the guidance of Marco Bonetto, the head of SPD Master’s in Transportation Design. Ideas which project Avant in the near future, outlining the direction for development.
designing Avant
The students’ interpretations range from new coupés with great space for luggage, luxurious limousines and convertibles with fluid lines inspired by boat design.
Three models in particular have attracted the attention of Audi and will be soon presented to the Design Center in Ingolstadt: an unyielding coupé with sophisticated graphics designed by Oleksiy Tsapliy, a thirty years old Ukrainian student; the luxurious landaulet of Dzmitry Samal, twentyfour years old from Belarus, divided into a zone exclusively for the driver and a cabin reserved for VIP travellers; and the sporty Avant coupé designed by Kamil Labanowicz, a twentyfive years old from Poland, perfectly adapted to the city but equally at ease during a weekend away.
The sports car is the theme focussed on the 2006-2007 Master in Transportation Design, for the third year running in collaboration with the group Audi Seat Lamborghini. Still concentrating on the Audi brand, the new students at SPD will face this challenge trying to find innovative interpretation the brand of the four rings which means elegance, lifestyle and of course, sportiness.
