Hybrid Owners More Brand Loyal Than Other Buyers, We Make Zero Smug Jokes [Industry News]
filed in hybrid, new models on Aug.20, 2008
An industry group we’ve never heard of called “Experian Automotive” is reporting this morning nearly half of hybrid vehicle owners will buy a vehicle of the same brand when they buy another one, making them some of the most loyal customers in the industry. Of course, they may not be buying a hybrid again because [...]